What type of propaganda persuades readers to follow trends because "everyone" is doing it?

Bandwagon propaganda persuades readers by appealing to the idea that they should join in because many others are participating or endorsing a certain idea, product, or trend. This technique leverages the desire to belong and conform to societal norms, suggesting that the reader will be left out or miss out on something valuable if they do not follow the trend. It creates social pressure to fit in, making individuals more likely to act in accordance with what seems popular or widely accepted.

The other types of propaganda serve different purposes. Testimonial propaganda involves endorsements from celebrities or satisfied customers to persuade audiences. Repetition propaganda relies on repeating a message multiple times to make it more familiar and believable. Sweeping generalization propaganda makes broad claims without sufficient support or nuance, often oversimplifying complex issues. Each of these techniques is designed to influence opinions or behaviors, but bandwagon specifically focuses on the collective action of others as a motivator.