What is a key effect of bandwagon propaganda?

A key effect of bandwagon propaganda is that it suggests that popularity equates to validity. This technique plays on the idea that if many people believe or do something, then it must be correct or worthwhile. The underlying assumption is that the majority's opinion has a greater weight or credibility, leading individuals to adopt the same viewpoint or behavior, often without critical analysis.

This method is effective in swaying opinions because it leverages the human tendency to conform to group norms, suggesting that joining the majority is the easiest path to social acceptance or approval. It often bypasses logical arguments or factual evidence, steering the focus instead onto the allure of being part of a larger group.